Thursday, 12 July 2007

Taking a look at the 'Diet Coffee' company

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Many beverages these days are seeking additional marketing angles to the health-conscious. The addition of vitamins and minerals to sugary soft drinks is quite a disgusting sight really, but there are other alternatives if you must get those daily nutrients from beverages. How about "diet coffee?"

I' had never heard of 'Diet Coffee, Inc.' before a few weeks ago and started looking at what the company offered. Basically, the product looks like standard Arabica coffee with added components that promote appetite suppression and weight loss.

Sounds fair enough, since coffee is fat free and has next to no calories. Adding in components that promote healthy weight loss seems so natural that it's surprising this company is not as well-known as it is. I've ordered some -- we'll see how it tastes soon.

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