Monday, 9 April 2007

We'll pay anything for those magic berries

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There has been so much good press lately regarding the health benefits of fresh fruit, especially fresh raspberries and blueberries, that more and more shoppers are putting fruit on the weekly grocery list. Credited with helping in the fight against one of the biggest illnesses in this country, cancer, it's no wonder fresh fruit is getting so popular. So that's great and all, but there is a downside to this sudden interest in the produce aisle: prices are skyrocketing. Berries are flying by air, floating by sea, and traveling by truck from all over the world in an attempt to meet the drastically rising demand.

Of course it's never a good thing when prices at the grocery store go up, especially when it's related to something in the "health food" category. But hopefully people won't get too discouraged -- spending a few extra bucks on fresh fruit is so much better for you than blowing it on a big bag of Doritos.

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