Thursday, 12 April 2007

"Cocaine" energy drink being marketed against the law, says FDA

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The other day I went on a fact-finding mission to see what was really inside some of these so-called "energy drinks". Guess what? I ended up appalled by what some of these products contain.

The actual products will go nameless here, but all invoked a marketing image of "extreme energy" with the colors, container sizes and logos and other things. Some even threw in ginseng and green tea alongside junk such as high-fructose corn syrup and mounds (and mounds) of refined sugars and caffeine.

Sure -- all things said, these products will give one "energy" (at a cost of being extremely unhealthy), but what about an energy product with a name like "Cocaine"? How odd is this? Well, FDA officials are clamping own on the product (which is an energy drink) just due to the name (I think). "Cocaine" contains no actual cocaine, but is being marketed as "The Legal Alternative" to the illegal drug. Wow. This is what the beverage industry does to grow. Bleh.

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